Why make TV advertising more accessible ?
Because it is still by far the most effective medium. It is television that makes certain brands world famous, such as Coca-Cola, L’Oréal, Procter & Gamble, Danone… Television remains the highest impact and persuasion medium of all. In Australia from January to December 2008, according to Roy Morgan, TV was watched everyday on average 3h08 in metro markets and 3h21 in regional markets. After sleeping & working TV is Australia’s most common activity! In just a few days a brand can be shown to millions of potential customers. Early morning, 3pm in the afternoon or even in the middle of the night, there are hundreds of thousands of viewers watching programmes.
Applying our Low Cost approach to TV makes it far more accessible to advertisers who want it –need it– to build their brands’ profiles and reputations, boost their sales, and defend their market positions.
The ‘TVLowCost All-in-One Packages’ are the most economical, value for money entry tickets to TV available. For a very limited budget in comparison with what you will pay with a “traditional HIGH COST agency”, your brand will benefit from a full strategic, creative, production, research and media airtime package. All-in-one. No surprises, and with nothing else to pay.
100% solutions for Challenger Brands
TVLowCost makes TV advertising accessible –and very affordably so– to all advertisers with smaller budgets. So, what do we mean by Challenger Brands and what are the circumstances of the 3 types of clients who will gain most from our ‘All-in-One TV’ propositions?
Challengers are secondary / tertiary brands with high ambitions but limited resources and skills – certainly against their larger competitors who probably out-gun them 5x [even 10x] in marketing spend terms, their war-chests bristling with armoury. So, our ‘Davids’ have to be altogether smarter and out-think, out-create, out-tactic, out-whatever… their respective ‘Goliaths’ in order to make their limited funds work harder. A ‘2+2=6′ challenge.
TVLowCost is a remarkably low-cost but high-impact new weapon to this end, offering remarkable value for money .
Our ideal clients are…
1] New-to-TV Brands : a brand that sorely needs TV for the first time but previous cost appraisals have scared them away, so they’ve existed in print advertising and other lesser means, propped up well by effective BTL. But… still they face delistings and the second of the Big 5 Grocers is threatening again.
2] Lapsed TV Brands : whose fortunes have similarly driven it to use lesser media props but, with a previous TV ad heritage and strong residual brand values, a good dose of TV would see them all dusted off and re-born. And the Trade would love it!
3] Smaller Brands in larger Company portfolios : those deserving but lesser brands residing in the Marketing Director’s bottom drawers at the ‘Big Company’. Whilst his/her priority brands enjoy fuller marketing funds, these make do with the crumbs and valiantly keep their heads above water. Most monies have to go to retaining distribution but… wouldn’t TV be great? And right now? And we surely do have that small budget needed to make this a reality! Read on…
