STARTER PACK
$75k excluding GST
End to end management and delivery
Strategy, briefing & creative
Pre-testing / focus group
3 creative concepts & scripts
2 x 15 seconds commercials
Filming and editing
Royalty free music
TV clearance
* Tailored media buy to ensure optimal reach and frequency
+ Welcome aboard: $10k FREE media bonus for all 2010 schedules ($85k value pack for $75k!)
On-air 8 weeks from brief
STANDARD PACK
$150k excluding GST
End-to-end management and delivery
Strategy, briefing & creative
3 creative concepts & scripts for each TVC
Pre-testing / focus group
2 x 15 seconds + 1 x 30 seconds commercials = 2 products variants / 2 brand messages
Filming and editing
Royalty free music
TV clearance
* Tailored media buy to ensure optimal reach and frequency
+ Welcome aboard: $15k FREE media bonus for all 2010 schedules ($165k value pack for $150k!)
On-air 8 weeks from brief
PREMIUM PACK
$200k excluding GST
End-to-end management and delivery
Strategy, briefing & creative
3 creative concepts & scripts for each TVC
Pre-testing / focus group
Pre & post-campaign impact and awareness measures
2 x 15 seconds + 1 x 30 seconds commercials = 2 products variants / 2 brand messages
Filming and editing
Original composed music score
TV clearance
* Tailored media buy to ensure optimal reach and frequency
+ Welcome aboard: $20k FREE media bonus for all 2010 schedules ($220k value pack for $200k!)
On-air 8 weeks from brief
TV+ PACK
$250k excluding GST
End-to-end management and delivery
Strategy, briefing & creative
3 creative concepts & scripts for each TVC
Pre-testing / focus group
Pre & post-campaign impact & awareness measures
2 x 15 seconds + 1 x 30 seconds commercials = 2 products variants / 2 brand messages
1 viral movie (between 30 seconds to 1 min)
Filming and editing
Original composed music score
TV clearance
Social media strategy (YouTube, Google Video, Facebook, Twitter…)
* Tailored media buy to ensure optimal reach and frequency
+ Welcome to TVLowCost offer: $25k FREE media bonus for all 2010 schedules ($275k value pack for $250k!)
On-air 8 weeks from brief
We also offer EXTRAS:
1) Boost your TV ad with a CELEBRITY
2) PR Strategy
3) Print ads
4) Social media strategy
5) Creation of an event / promotional website to launch the social media strategy and general campaign
6) TVC behind the scene
* If you are being offered a set amount of spots for your budget or a minimum amount you are not buying TV properly. Why?
There are at least 14 different markets in Australia. One size does not fit all. Each has a different reach and frequency, each has a different price.
Beware the person selling you a minimum spot number – you are part of a media bulk buy. At TVLowCost you get your own buy dependant on your own product and its TV needs.
