Down to its very roots, TVLowCost has these 4 key ‘low cost’ principles in mind.
TV Media Planning…
and avoiding the obvious
When the majority of advertisers concentrate on Peak-time with its larger audiences but huge resultant costs, TVLowCost exploits the many opportunist buying occasions on other channels during Off-peak. With great effect. The laws of ’supply and demand’ at Peak-time force prices radically upwards with so many competing but airtime during the Day or Late can often be 6 times cheaper. Add to this that such programming often has more tightly focussed target audiences with stronger reasons to watch… and you can gain great added value plus better cost-efficiencies from such a strategy. All consumers are consumers at the end of the day; it’s only what you need to pay in order to reach them that’s the real issue.
The All-in-One ‘TVLowCost’ revolution…
from $75k ONLY!
Having worked with all categories and sizes of advertiser, we appreciate the enormous pressures on ad budgets and the ease with which they can be exceeded. The Ad Industry is not often sympathetic to such constant headaches. In turn and with TV always being seen as an expensive medium, many advertisers avoid the risk altogether. Too risky, right? We’d say ‘No’ and our ‘All-in-One TV Package’ is the answer.
Our packages (from $75k to $250k) guarantee the following all-inclusive services with no extra costs: Management of the entire process [8 weeks from Brief]… Creative fees and rights of use… full TV Production through to copy clearance, on-air transmission and running costs… a qualitative pre-test plus a two-stage quantified pre and post-campaign Impact & Awareness check by IPSOS… and a tailored Off-peak TV airtime package. No extra costs. No nasty surprises !
A minimum of senior staff
focussed on the essentials
A key principle of ‘low cost’ generally, and it works. Avoid expensive non-essentials and hangers-on; only deliver what the consumer actually needs. A ‘low cost’ airline’s planes are just as reliable as those of the major carriers. Its crews just as competent. But the lounges, free drinks and over-generous staffing levels can stay with their competitors… simply because they are not needed in this case.
TVLowCost applies these same rules. A tight team and not a troop. Modest offices with no OTT HQ’s. No shareholders applying constant pressures on margins at all costs, profits being their sole mission. We apply only the skills necessary to ensure total success, and from one combined team. Our 4-step process and ‘low cost’ culture enables a new TV campaign to hit all those screens on time, on budget, and in only 8 weeks too.
TV Production
The less expensive way
Campaigns can cost more or less, as you like. But great creative ideas are simple and don’t always have to be executed expensively. They also sell by themselves. A commercial complete with famous actor and shot on 35mm on the Barrier Reef will certainly cost, but is it all to mask… that there’s no great idea there in the first place? Maybe. We’d prefer to focus on bringing out the product’s tangible plusses – its competitive edges – rather than applying loads of expensive seduction techniques to do the selling. There is a difference in approach here. Our advertising is here to sell.
Our system of TV Production at TVLowCost concentrates on producing the best in the most tailored and so economical way possible. Every time. Always shooting in our studios or out locally, with digital film and simultaneous cameras, with Directors with wider experience than just ads, and with production methods proven in the US… these are only some of the methods we use to trim costs down to ‘as needed only’ levels. TVLowCost then uses this leverage to deliver quality work… to our clients. And then together celebrates converting both non-TV advertisers and lapsed users to using TV advertising again, still the most powerful of all media today.
