TVLowCost Australia Blog

Community First credit union new TV campaign with TVLowCost Australia!

TVLowCost Australia — Mon, 30 Aug 2010 06:42:32 +0000

Long time without posting any news, sincere apologies! We’ve been very busy working on lots of fantastic client strategies that we ran out of time to post articles on the blog.

We are proud to share with you our latest TV campaign for Community First Credit Union, the largest community based credit union that operates throughout Sydney and the Central Coast regions of New South Wales.

Enjoy!

“Everybody keeps wanting to find new mediums, new places and put it online with more targeting capabilities but TV has stand the test of time. If you want to get your brand out there and your product, you know, really noticed and valued customers, TV advertising is second to none.” Thank you Mr Carey, it’s what TVLowCost Australia proves everyday during its FREE seminars on TV advertising in Australia.

TVLowCost Australia — Sat, 08 May 2010 03:15:41 +0000

During an interview with Bloomberg, the News Corp COO Chase Carey highlights the fact that the TV advertising market is picking up. At TVLowCost Australia, we were already convinced… but it’s always enjoyable to be highly supported.

Despite the wide range of other mediums available, the traditional TV advertising remains important.

“TV, if anything, has proven once again the unique value of television advertising,”

“Everybody keeps wanting to find new mediums, new places and put it online with more targeting capabilities but TV has stand the test of time. If you want to get your brand out there and your product, you know, really noticed and valued customers, TV advertising is second to none.”

If you need to know more about the power of TV advertising in Australia, just contact our TVLowCost Australian TV experts and they will explain you all you should know before advertising on TV.

11 years! That’s the amount of time spent by Australian’s during their lifetime in front of the TV. Impossible? TVLowCost is proud to show you the reason in excatly 1min40!

TVLowCost Australia — Sat, 01 May 2010 01:02:38 +0000

Are you ready to be once again captivated by television?

Television is a drug by Beth Fulton

Germanwings vs EasyJet // A nice example of a guerilla marketing between two European Low cost companies!

TVLowCost Australia — Fri, 30 Apr 2010 13:20:19 +0000

This video orchestrated by Germanwings on an Easyjet flight is the first round to a guerilla marketing between those two lowcosters.

Germanwings 1-0 EasyJet

Are we supposed to wait for an EasyJet counter-attack? Are they going to dare something even more “cheeky”?

Who knows what this lowcoster is preparing?

To be continued…

Showreel TVLowCost Australia. Do these look like Low Cost to you?

TVLowCost Australia — Fri, 09 Apr 2010 05:06:20 +0000

Why TVLowCost Australia is sooo different! An in-house video explaining all you should know before contacting our TV specialists.

TVLowCost Australia — Fri, 09 Apr 2010 02:54:02 +0000

“As we said, it’s going to be a big year for advertising”. This is a really good start for TVLowCost Australia!

TVLowCost Australia — Fri, 09 Apr 2010 01:06:31 +0000

The Sydney Morning Herald (Friday April 9, 2010)

When a day starts with good news like this, you know that it’s going to be a good one… and apparently a good year, too! After having revolutionised the advertising market in 11 countries, TVLowCost is ready to take over the same challenge in Australia!

It can be the GFC or a growing economy, TVLowCost is here to make TV advertising affordable for all advertisers; in particular for small brands within a big brand portfolio, old brands that need a boost and brands that have never thought they could afford TV before.

If you want to have an idea how TVLowCost makes it possible have a look at our packs offer and call our TV experts (Chris, Siobhan & Amaury) and they will explain you all the benefits of using TV…

Who can survive to the “Carpet Bombing” phenomenon? Every day every individual is exposed to more than 5000 brand messages a day… Can you believe it? TVLowCost media planning & buying strategy helps you to stand out from your competitors!

TVLowCost Australia — Sat, 13 Feb 2010 04:34:28 +0000

“Logorama” is an overview of our everyday life… This short movie is only fitting 2500 logos!

Not frightened by all the logos that you can identify ?

What do we draw from this beautiful movie at TVLowCost ? Quite simply: the closer a branded message is to the act of purchase the more likely a sale. That is why our cost-effective daytime TV advertising strategy – far from being “bad” for a brand - is on the contrary much more effective. This is what we call the “Last 60 minutes” theory.

As the theory of the “last metre”, developed by many Design, Packaging and SP specialists. This shows the vital importance of “product visibility in-store” so that consumers, with only a few seconds spare, will see and hopefully grab your brand and not competitors.

Our “Last 60 minutes” theory makes possible for our clients to advertise their brands only minutes before consumers are in the shops… Brilliant ? No ?

Contact our TV experts and they will give you all the clues to stand out from the crowd!

Is your agency just in it for the awards ?  At TVLowCost, ads need to sell !

TVLowCost Australia — Fri, 15 Jan 2010 03:09:51 +0000

Winning creative awards is the way ad agency creatives work their way up the ladder. This obsessive focus on awards is most often at the detriment of sales. It’s a fact, the most awarded ads have resulted in flat sales.

Ads still need to be creative … they just need to sell At TVLowCost, we know that creative ads cut through. Our creative team know that the ads have to deliver sales. It’s simple – if the ads don’t work- you won’t place again. With an average 25% increase in sales our clients are placing the ads again and again. Win – Win.

In a recessionary market, too many brands button down the hatches and don’t invest in advertising… at a time when their competitors are also pulling back. That’s the perfect time to increase SOV to deliver greater SOM.

It could be just the sales stimulus package your brand needs.

A TVLowCost package is the smart way to achieve greater sales, improve or protect distribution, get research insights… and all at a price that makes most marketers wonder what their traditional, high cost ad agency has been charging them for all these years!

At TVLowCost, « We try harder »! Like in this famous slogan, we fight against traditional advertising agencies, pure products of the « high cost » culture. We demonstrate everywhere that a TV advertising agency can be both low cost and high quality.

TVLowCost Australia — Thu, 14 Jan 2010 09:25:46 +0000

“We try harder”, AVIS famous campaign is a perfect example of what we try to do every day in the different countries where our TVLowCost network is established.

Convincing advertisers that, at last, TV advertising is affordable for their brands, and that what they heard from “high cost” advertising agencies is not true anymore.

NO, to be seen on TV channels, one does not need to invest its advertising budget on Peak Time exclusively. TVLowCost will provide you with excellent alternative media planning, using plenty of cheaper possibilities, with a high degree of efficiency.

NO, to shoot a creative & convincing commercial, it is not necessary to travel abroad to an exotic location. Excellent TV commercials can be shot “in town”, creativity is not function of the number of kilometers! TVLowCost reduces your bill like that!

NO, 35mm shooting is not better than High Definition Video, consumers will not see the difference, but the cost will be very different! TVLowCost uses the latest HD digital cameras, much more adapted to modern televisions diffusion.

NO, it is not necessary to wait for months to leave your agency plenty of time and plenty of monthly fees, to elaborate several convincing TV spots. In 8 weeks, TVLowCost will deliver you the finalized spots, consumer pretest included. 8 weeks and 6 steps involving you… and no monthly fees…

NO, covering the walls of your advertising agency’s entrance and agency’s meeting rooms with Awards is not a proof that this agency will do an efficient TV advertising for your brand! It could even be a sign that this agency is mostly interested by its “glory”! Never forget that to win awards, agencies have to seduce other creative jury’s, it has sometimes little to do with seducing and convincing consumers…

At TVLowCost our only obsession is your market share!