Germanwings vs EasyJet // A nice example of a guerilla marketing between two European Low cost companies!

This video orchestrated by Germanwings on an Easyjet flight is the first round to a guerilla marketing between those two lowcosters.

Germanwings 1-0 EasyJet

Are we supposed to wait for an EasyJet counter-attack? Are they going to dare something even more “cheeky”?

Who knows what this lowcoster is preparing?

To be continued…

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